A former journalist in Denmark, Mette helps her clients win over the most demanding and prestigious editors. Telling stories from inside the labs, the innovation incubators, and the makeshift boardrooms of startups, Mette presents them in a way that garners coverage–from targeted trade press to national news organizations.

Bright, passionate, and a consummate professional, Mette works tirelessly to outreach her goals. She gained expertise through years of PR and communications work with technology companies in Silicon Valley and by contracting as a content localizer at Apple, LinkedIn and Netflix. For the last decade, her agency has primarily focused on robotics companies, building a vast media network within this rapidly growing industry. – A journey that started in 2012 as Universal Robots entered the U.S. market and had Mette play a crucial role in taking the company from being an unknown Danish startup to becoming a household name in industrial automation.

An expert in strategy, Cheryl helps clients question their assumptions and rethink how they might best reach their buyers. She asks the tough questions, uncovering the most compelling differentiators, and then innovates messaging that persuades customers and influencers to sit up and take notice. Her content, including white papers, ebooks, videos, case studies, technical articles, and infographics, continue to underpin corporate marketing campaigns for years, offering ongoing customer engagement and high return on investment.

Cheryl’s broad experience with automation spans robotics (collaborative, mobile, and industrial), peripherals, and applications, as well as software, security, and safety. She has been a long-term strategic marketing and content resource for start-ups to multinational corporations and industry associations. Those include Universal Robots, Mobile Industrial Robots (MiR), AutoGuide, OnRobot, TM Robotics, ROEQ, Energid, and the Association for Advancing Automation (A3). With a mix of left-brain analytics and right-brain creativity, Cheryl easily grasps technology, then makes it interesting and relevant.

With over 25 years of experience in the media industry managing budgets from a few thousand up to $60 million, Jill has worked in a wide variety of industries with clients ranging from Universal Robots to Cisco Systems to Daimler Trucks to Microsoft. Clients have ranged from global to national to local.

She considers the full range of media options including interactive, social media, broadcast, print, and outdoor, taking a media neutral approach, considering the strategy and goals for a client first before making any assumptions regarding media selection. Jill has a deep knowledge of the robotics/industrial automation media landscape given her work with Universal Robots the past few years.