ROEQ is a leading manufacturer of MRE (mobile robotic equipment) for AMRs (autonomous mobile robots). MRE is an emerging industry as many manufacturers are still unaware that buying an AMR without the right top modules and cart systems is like buying a robotic arm without a gripper. A smaller Danish company, still fairly unknown in North America, ROEQ needed to make a splash at material handling and automation technology shows in the U.S., making the market MRE aware.

Results:

McCall Media worked with ROEQ in refining the product pitch in trade show press releases shared with attending media contacts. Most editors had no prior knowledge of ROEQ and would not have added the company to their “must-see” lists without a McCall Media introduction.

Through in-depth 1:1 briefings, podcasts and product demos, editors were educated on the importance of MRE, ROEQ made it into all “show highlight articles” and also generated numerous feature stories. When editors need subject matter experts on internal logistics and AMR deployment, they now routinely call on ROEQ.