Mette McCall, Principal

A former journalist in Denmark, Mette helps her clients win over the most demanding and prestigious editors. Telling stories from inside the labs, the innovation incubators, and the makeshift boardrooms of startups, Mette presents them in a way that garners coverage–from targeted trade press to national news organizations. Bright, passionate, and a consummate professional, Mette works tirelessly to outreach her goals. She gained expertise through years of PR and communications work with technology companies in Silicon Valley and by working as a linguist for a content organizer. Since 2012 her agency has been Universal Robots’ PR and marketing partner in North America, playing a crucial role in taking the company from being an unknown Danish startup to becoming a household name in industrial automation.A former journalist in Denmark, Mette helps her clients win over the most demanding and prestigious editors. Telling stories from inside the labs, the innovation incubators, and the makeshift boardrooms of startups, Mette presents them in a way that garners coverage–from targeted trade press to national news organizations. Bright, passionate, and a consummate professional, Mette works tirelessly to outreach her goals. She gained expertise through years of PR and communications work with technology companies in Silicon Valley and by working as a linguist for a content organizer. Since 2012 her agency has been Universal Robots’ PR and marketing partner in North America, playing a crucial role in taking the company from being an unknown Danish startup to becoming a household name in industrial automation.Jenny’s messaging expertise helps technology companies leverage their distinct market positions by making vital connections with key industry influencers and desired business prospects. A passionate entrepreneur with more than 20 years experience in PR and marketing, Jenny’s background powers her ability to work with organizations of various sizes and in differing stages of development. She has advanced the messaging of businesses in testing and performance management, renewable energy, robotics systems, geospatial enterprise search, mobile payment systems, Software-as-a-Service (SaaS) companies – and many more.

Jenny’s messaging expertise helps technology companies leverage their distinct market positions by making vital connections with key industry influencers and desired business prospects. A passionate entrepreneur with more than 20 years experience in PR and marketing, Jenny’s background powers her ability to work with organizations of various sizes and in differing stages of development. She has advanced the messaging of businesses in testing and performance management, renewable energy, robotics systems, geospatial enterprise search, mobile payment systems, Software-as-a-Service (SaaS) companies – and many more.

With a mix of left-brain analytics and right-brain creativity, Cheryl easily grasps technology, then makes it interesting. An expert in strategy, Cheryl gets her clients to question their assumptions and rethink how they might best reach their buyers. She asks the tough questions, uncovering the most compelling differentiators, and then innovates messaging that persuades customers and influencers to sit up and take notice. Cheryl has provided strategic, international marketing counsel for start-ups to large public corporations, with skills honed through senior positions that range from purchasing and materials management, through strategic marketing and public relations, and to the editorial side, managing content for engineering publications. She continuously self-educates, consuming the latest digital marketing techniques to stay ahead of the curve and help her clients develop and nurture prospects, build momentum, and create long-term loyalty.

Jill Enriquez, Media Buyer

With over 25 years of experience in the media industry managing budgets from a few thousand up to $60 million, Jill has worked in a wide variety of industries with clients ranging from Universal Robots to Cisco Systems to Daimler Trucks to Microsoft. Clients have ranged from global to national to local. She considers the full range of media options including interactive, social media, broadcast, print, and outdoor, taking a media neutral approach, considering the strategy and goals for a client first before making any assumptions regarding media selection. Jill has a deep knowledge of the robotics/industrial automation media landscape given her work with Universal Robots the past few years.