McCall Media
From complex to compelling

Full-service PR and marketing agency delivering
results that propel technology companies forward.

What We Can Do

Media relations

Every team member at McCall Media has worked in a newsroom before venturing into PR. We know what will catch media’s attention, how to spot and communicate the news that generate headlines, and how to make it easily accessible to busy editors.

Case studies

Nobody tells your story better than your customer. McCall Media produces catchy case studies in video and written content formats, leveraging our journalistic background to ask the on-camera questions that deliver intriguing customer success stories that inspire and call to action

White papers & ebooks

A whitepaper or ebook is a unique opportunity to connect with audiences on a deeper level while also serving as a vehicle for lead generation efforts. Our team of technical writers has decades of experience producing in-depth technical content delivering valuable insighs in easily digestible formats.

Thought Leadership

Grow mindshare with your audiences by publishing bylined pieces on topics that establishes your business as an industry thought leader. We will work with your subject matter experts in drafting, refining and pitching your content for premium placement in high-profile media outlets.

Social media

Our scroll-stopping content consistently delivers the highest engagement rates in the industry. We know how to optimize content for optimal performance in cluttered news feeds and enjoy crafting messaging that prompts user interaction.

Trade show support

Meeting face-to-face with media at trade shows is an unrivaled opportunity to establish relationships and top-of-mind recognition with the press. McCall Media can organize press conferences or book 1:1 editor briefings, pitching story ideas and showcasing hands-on product launches and demos

What clients and media contacts say:

Mette McCall and the entire McCall Media team are an integral part of our North American marketing efforts. From press relations to content development, McCall Media really delivers. I have worked with many agencies and consultants over my career, and I can definitely report Mette is at the top of that list

Joe Campbell

Head of Marketing, Universal Robots USA

Mette is an outstanding public relations expert with unparalleled skills. Over the past nine years, I have watched her clients skyrocket toward true, unprecedented success.

The editorial that she contributes on her clients’ behalf has been instrumental in enhancing our magazine’s reputation and reach. She goes above and beyond to secure impactful media coverage, connecting us with key influencers and fostering positive relationships within the companies she serves. For anyone looking for a public relations representative or a media partner, I cannot recommend her enough, and I am sure that she will surpass all expectations.

Abbe Miller

editor-in-chief, TechGen Media

Mette is the hardest working journalist I have ever worked with. No matter how difficult the topic is, Mette is determined to understand it so she can explain it in plain English to others. No matter how tough the “selling point” is, she goes all in and finds all possible media venues that may be interested in the (great) stories she and her team produces. And then she gets the stories out! I love working with Mette; she keeps you on your toes, meets deadlines, produces great work, has a great personality and is apparently always in a great mood. I think the world of Mette and gives her my highest possible endorsement!

Lars Beer Nielsen

Research and Technology Attaché @ Innovation Center Denmark, Silicon Valley

I have been working with the McCall Media for over 10 years now and have had a fantastic experience working with them! The team is highly professional, creative, and dedicated; going above and beyond to meet our needs, delivering outstanding results. McCall Media is very knowledgeable about the robotics industry, and in my opinion the number #1 agency in this field of work. I highly recommend their services to anyone.

Kristian Hulgard

General Manager, Americas, OnRobot

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